I can’t believe I actually did it… by day 20 in my challenge I launched my first business, Digital Nomad Apparel!
Digital Nomad Apparel (DNA) was formed out of the desire for a different type of apparel brand, and my personal yearning to become a digital nomad myself. To me the digital nomad life is where you are your own boss, able to work wherever there is wifi, and therefore travel the world.
What makes DNA different?
DNA is dedicated to being an apparel brand solely created through global collaboration, and transforming the way we think of ‘work’! Every collection we launch as a contest. Graphic designers, digital nomads, freelancers and aspiring designers can enter our contest for the chance of being 1 of 3 designs picked for our collection. A theme is given for them to follow, but they have complete creative liberty over the design. Our collections are meant to show how a global collaboration can create the most amazing results! In return, the designers are featured with their products as DNA Designers and people are able to search what city they are designing from and where to follow them.
So what’s the goal for DNA in the near/far future? My plan is to (after testing the market) get licensing set up for my DNA Designers so that they are gaining a percentage of the sales of their designs. For my first launch and collection I didn’t have enough time or resources to figure it all out legally.
ALSO, I want to give the DNA Designers the option to either take their % of sales as profit, or they can choose to donate it to a charity of their choice that’s related to the theme!
EXAMPLE: If the theme was African Safari and the designer chose to draw an abstract elephant, they can choose to donate their would-be profits to an elephant sanctuary.
Ultimately I want to be the go-to brand for Digital Nomads and travel-lifestyle enthusiasts. Not only for shopping but also for them to gain income and exposure! Supporting the digital nomad community is important and eventually I want to be joining it myself. I believe by helping others get what they want, you will get what you want. So my focus is to help current digital nomads get exposure and gain new clients so they can continue to live their location independent lifestyle!
Check out DNA online and share with your friends! https://digitalnomadapparel.com/